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Grrrow.me

Go-to-Market Agency

Having a solid go-to-market (GTM) strategy is imperative to successfully deliver your product or service to customers. Hire Grrrow.me agency to conduct the full GTM cycle, from identifying the points of access for consumers to delivering it to them in the most effective way.

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Go-to-Market Strategy by Grrrow.me

Who needs our services and what for?

Those launching a new product in an existing market

Determine your target market and develop a data-driven course of action.

Those launching an existing product in a new market

Properly position your brand and align market vision with corporate strategy.

Those testing a new product's market for growth

Analyze all the market actors and develop personal development.

Benefits of a Go-to-Market Strategy: Facilitate researchDefine the target marketMarket visionCorporate strategyProduct strategyPosition the brand

 
Facilitate research

 

The first step to building a go-to-market strategy is research - something that’s often overlooked by both starry-eyed startups and hardened businesses. But to create a go-to-market strategy (for B2B, especially), a company is forced to consolidate all available data on its target market. Purchase habits, demographics, etc. - this will provide a solid basis for your future success.

 
Define the target market

Thinking through a go-to-market strategy, you will first of all want to find and understand your target audience and market. It will include exploring local markets, determining correct distribution channels, finding the most efficient ways to reach your customers, etc. This process will give you the clarity needed to identify business opportunities and avoid pitfalls.

 
Corporate Strategy

 

Our go-to-market agency can help you define a corporate strategy that will guide your future priorities and investment plans. Such a strategy is based on the market vision, further elaborating it to specifically clarify and identify your value proposition. With the corporate strategy in mind, all your departments will be able to align their operating plans with your end goals.

 
Market vision

 

Once you know the current state of affairs on the market and fully understand your position in it, it’s high time you created a futuristic view of the market from your customers' perspective. You want to try to predict how the current drivers and trends will shape future business models. This will highlight when, how, and where it will be the best time to invest in delivering your objectives.

 
Product strategy

 

Another important aspect of go-to-market processes is to build a product strategy. It will act as the execution plan for development and the foundation of your product’s lifecycle. With it, you can hone in on specific market segments and audiences. This will let you target your products more effectively and deliver them to market quicker.

 
Position the brand

 

Once you define your goal, it will become clear how to get there. A well-thought-through go-to-market strategy will enhance and empower your company's brand. It will hone your brand messaging, strengthen ongoing customer relationships and support your go-to-market team at all stages, from pricing to delivery.

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Our Team

Hire Your Digital Marketing Consultation

🇺🇦 Vasyl Ivanov

🇺🇦 Vasyl Ivanov

Founder and Marketing Expert
🇵🇱 Andrew Kalyuzhin

🇵🇱 Andrew Kalyuzhin

Design Expert
🇺🇦 Yulia Glazunova

🇺🇦 Yulia Glazunova

Head of Content Marketing

Software clients around the world

3x

Average growth

99.9%

Customer satisfaction

10%+

Average conversion rate

9+

Years of expertise

Our services

Planning a Go-to-Market Strategy With Our Agency

First of all, choose your target markets. No product is appropriate for every market, but any product has a chance on a correct one. This first step may as well be the most important - if you pick wrong, all further go-to-market efforts and spending can be in vain (or significantly less effective, at best).

Once the market is decided on, the next go-to-market step our agency takes is to determine the specific audience on it that you’re going to cater to. Build out audience segments and be specific - the more concrete personas you build, the clearer it will be how to reach and convince them.

How do you want your brand to be perceived by your customers? You need to envision this clearly, or else your brand image may manifest itself, and it’s unlikely to be positive. Unless you yourself position your brand in the mind of your customers, someone else will do this (competitors, unhappy clients, unscrupulous media, etc.)

Keeping in mind your target audience and brand positioning, explain what your product and its unique value proposition are. This next step in building a go-to-market strategy is very important - it focuses all your departments and aligns their efforts. Without a clear understanding of your product offering, you may find yourself in a situation where different branches of your business are trying to create and sell slightly different versions of it.

Once you’re certain of what you’re selling, the next logical question to ask is - how? What means are you going to use to deliver your offering to your customers? Take a look at the channels available on the market and determine which of them will work for your business. Use those channels to link your product offering with your clients.

This is the second-to-last step of planning a go-to-market strategy in our agency - when you’re ready to define your budget model. It includes your estimated costs and product pricing. The budget model is likely to be prompted and affected by your market and channels - pricing too low or too high can have similarly negative consequences.

Feedback from our customers.

Wrapping Up

Grrrow.me is an effective team with 9-year experience in marketing. Our high-skilled specialists have solved a myriad of issues and tasks being an integral part of production teams in various software projects: VPN Unlimited, Passwarden, DNS Firewall, SmartDNS, and Goals.

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