Digital innovations have opened a big number of distribution channels for SaaS services. At the same time, it brings tough competition to software developers. The market of services has expanded, and SaaS buyers have much more options to choose from. That is the reason why small SaaS startups and large companies hire marketing teams or agencies to get target customers’ attention.

When it comes to extending your SaaS business organically, content marketing is king. Agencies can build the whole strategies on content marketing to establish the reputation of the company and achieve the company’s goals. Read more, if you want to learn about the definition of SaaS content marketing, the best forms of content for it, and other tips and tricks for SaaS content marketing. Let’s dive in!

What is SaaS Content Marketing

SaaS content marketing can be defined as a long-term marketing strategy for SaaS businesses. With the help of this strategy software companies can attract, convert, and retain their target audience.

Due to the long-term nature of this approach the main task of SaaS content marketing is not to sell as much as possible within a short period of time, but to establish long-term relationships with the target audience converting random visitors to loyal customers and brand advocates. The only way content marketing can achieve this goal is through creating and distributing relevant, high-quality, valuable, and consistent content.

Some Tips About SaaS Content Marketing

• SaaS Content Marketing can be hardly compared to other types of marketing as it should be focused on other aspects that can not be important to others.
• SaaS content marketing strategy should be aimed at promoting technology and subscription services.
• The balance of the whole plan should be built around the acquisition and retention of users as the income of the SaaS business is highly dependent on subscription recurring revenue.
• Your content should be not only high-quality but it has to bring value to users. Different guides, instructions, and FAQs are highly appreciated.
• Your content will be more likely to be found through Google and search engines. That’s why Search Engine Optimization needs a special focus.

What Makes Your SaaS Content Marketing Strategy Effective

To make your SaaS content marketing campaign effective you have to build a strategy. The steps may vary, but there are some aspects that you can’t ignore. Check out these steps that will make your approach more effective and will multiply your success chances.

1. Identify your target audience.
2. Analyze the pain points of your potential customers.
3. Analyze the keywords to make your content attractive to search engines.
4. Set the goals for your marketing campaign and track them.
5. Create high-quality and relevant content.
6. Find the best channels for SaaS content distribution.
7. Monitor and analyze the performance of your content and fix it if necessary.

The Best Forms of Content for SaaS Content Marketing

While planning a content marketing strategy any SaaS company has a wide variety of content to create. To figure out the content you need, the best practice is to research your competitors. Focus on the types of content that the top brands in your sphere are prioritizing. Let’s have a look at the most common sorts of content that SaaS businesses use.

Blog posts

Blogging is a standard but still effective method of sharing information and answering the questions of potential customers. With blog posts you can bring value to your leads, solving their issues and presenting your service at its best.

Use case pages

After you create any kind of standard Features page for your product or service, the most effective cluster of pages is Use Cases. It brings much value to your readers by answering what your service is for, who can use it, and how. You can post any instructions, or guides, or describe popular scenarios of your service usage.

Product comparison landing pages

Comparison tables can also be used to highlight the benefits of your service among the competitors. Moreover, such pages are a great way to use popular keywords and become more attractive to search engines.

Infographics

A combination of images and useful information can be amazingly attractive to readers. This format of valuable information can catch the attention from the first view and keep the reader engaged longer.

Whatever type of content you create, the road to success lies through analysis and regular iterations. If you want to know more about content audit and how to measure your SaaS Content Marketing see our article.

Benefits of Content Marketing for SaaS Business

Content marketing can help grow your SaaS company in several ways. Here are some positive results you can expect when you get on board with SaaS content marketing:

Improved brand awareness and authority

When prioritizing quality above quantity it will not take you much time to improve your authority among competitors. Moreover, this will have a positive effect on search engine ranking. Relevant and consistent content will result in an increase in click-through rates (CTRs) and visibility.

A higher ROI

Investing in content marketing can bring massive returns, including qualified leads, subscribers, regular customers, one-time visitors, etc. A single piece of high-quality relevant content can be worth hundreds of thousands of dollars.

Better connection with customers

Building strong relationships with customers is impossible without content marketing. You should bring the lead through all the stages of the marketing funnel and there is no better tool for this than content marketing. Moreover, a loyal customer, who really enjoys your product and brand will likely recommend your service to others.

To learn more about spheres where SaaS Content Marketing can be implemented you can see this article.

Wrapping Up

We have covered some essential information about SaaS content marketing in this article. Now you understand the nature of SaaS and see its difference from other types of business. By following the described principles you can maximize your conversion rates and develop successful marketing campaigns.

Grrrow.me is specialized in helping B2B SaaS companies with various aspects of marketing. So, if you don’t want to spend years exploring the subject, contact us and our specialists will assist you.

Make your SaaS content marketing strategy effective with Grrrow.me!

Content marketing has already gone beyond just publishing blog posts or articles. The more media platforms are created the more channels for content marketing are opened. In a couple of years, photo, video, or podcast platforms have become the best channel for creative content distribution used in promo campaigns.

TikTok has captured the hearts and minds of users within the last two years. Besides being an entertainment app for creative teenagers, it has become an instrument of impact on the culture media space. This content platform broke all download charts with almost 1.5 billion users all over the world. Moreover, TikTok is the most engaging of all social media applications with an average user session of 10.85 minutes. Of course, marketing specialists couldn’t ignore these facts.

Marketers in various spheres, from software and sports to beauty and health services started using TikTok as a publishing platform for their creative branded content. Let’s have a closer look at the nature of branded content on TikTok, figure out the rules and regulations for publishing on TikTok, and figure out why it is a good platform to consider while planning your marketing campaign.

What is Branded Content on TikTok

According to TikTok’s official position, branded content is a type of content that promotes certain products or services and brings any kind of value to your business. Your content can be considered branded if it has the following features:

• A promoted product or service was gifted by a brand
• You have been paid by a brand for posting their product
• You receive a commission on any sales of the product
• You have a commercial relationship with a brand
• You act as a brand ambassador for the product you promote

To make its branded content policy TikTok has developed a list of rules and regulations providing some transparency to it. Let’s have a look at some of them.

Regulations for Branded Content on TikTok

To make your branded content comply with the regulations and prevent it from removing or imposing other limitations, it is important to follow these requirements:

• Posting branded content on TikTok users have to toggle the button to allow other app users to figure out that this post has commercial nature.
• The promoted product or service should be completely described in the post, without requiring users to access the profile page or other links to identify the product.
• Branded content shouldn’t be targeted on promotion of any prohibited industries like alcohol, tobacco products, drugs, weapons, gambling, politics, age-rated films, shows, etc.
• Branded content mustn’t violate any country-specific requirements, otherwise, it can be restricted in the relevant country.

Along with these rules, branded content must also comply with TikTok’s Terms of Service and Community Guidelines.

Benefits of Branded Content on TikTok

Regardless of all the regulations for posting branded content, TikTok is still one of the best content marketing channels. Companies create branded content for many reasons. Promotion of a certain product may seem more authentic when it is made by a third person but not by the brand itself. People will likely trust opinion leaders more than commercial projects or businesses.

Moreover, using the branded content approach, you can appeal directly to the audience your brand needs. This win-win cooperation allows creators to not only earn money and explore creating different types of content but also help brands attract potential new customers. Here are some benefits of posting creative content on TikTok for your business.

• Increase brand awareness. It goes without saying, that due to the number of users TikTok is the perfect way to engage a new audience and increase brand awareness. Using hashtags and taking advantage of popular trends you can easily attract many viewers to your branded content and your product.
• Get feedback from your audience. With the TikTok functionality, you will have instant feedback in the comments under the post. This will give you insights useful for your brand development.
• Build engaged communities. Branded content is one of the shortest ways to communicate with your potential customers. Moreover, they can cooperate with each other, forming a fan base for your product and building an engaged community.
• Provide customer service. TikTok is a perfect platform for providing any kind of customer service: creative guides, tutorials, manuals, FAQs, etc. Let your users and potential customers get instant help on their questions directly from you or from other viewers in the comments section.
• Advertise products and services to target audiences. Due to next-generation recommendation algorithms in TikTok, you can be sure that your branded content will get to the relevant audience.

All those challenges, duets, likes, and shares can look like entertainment features only. But numerous success stories and research have proved the extremely high effectiveness of this approach in creative marketing. More than half of content marketers (52%) using TikTok are planning to increase investment in this sphere in 2022.

Final Thoughts

Using TikTok for commercial purposes can be an integral part of the whole marketing strategy. Large and small companies turn TikTok viewers into loyal customers bringing massive benefits to their businesses. But behind all the seeming simplicity there is a big number of nuances and details you should cope with.

Hiring a team of creative professionals in this sphere will be a great decision that can save you years and millions. With Grrrow.me you will not have to go through trial and error. The best practice is to delegate your branded content campaign to specialists and concentrate on other aspects of your marketing strategy.

Go creative and viral on TikTok with Grrrow.me!

Content marketing strategy has acquired much popularity among both small startups and large enterprises. Most of them hire full-time content marketing teams and have a documented content plan.
According to the latest research results, more than 80% of companies have a content marketing strategy. And that is not a surprise. This kind of business development has acquired much popularity among both small startups and large enterprises. Most of them hire full-time content marketing teams and have a documented content plan.

Types of content, platforms it is distributed on, and content consumption are all changing. And the key to success is staying relevant. However, regardless of how high-quality your content is, you may need much effort to get your content discovered by potential customers. Search Engine Optimization is obviously an effective way to make it. But successful content marketing teams have another ace on their sleeve. It is called content syndication.

What is Content Syndication

Content syndication is a kind of content republishing on a third-party website. It is an absolutely legitimate approach with respect to copyright and intellectual property. Content syndication is a win-win strategy for the original content creator and the third-party website. The author receives a larger audience, while a publishing resource gets to share high-quality content.

Content syndication is different from duplicating or guest posting. The original owner can also self-syndicate his piece of content to various forums, creating crowd-marketing links.
This approach is more favorable for content creators as it still gives them the right to share the same existing content on multiple websites.

Benefits of Content Syndication

Content syndication is one of the best ways to attract new readers to your content, product, or service, without spending too many costs or extra effort. If you use this approach wisely, syndicating your best high-quality content, you can get a large number of benefits.

Reach a wider audience

Content syndication allows you to engage more readers and attract more individuals interested in your product. With this approach, your content can touch those viewers and readers who have never come across your brand organically. To sum up, content syndication optimizes access to the content that you’ve spent so much time creating.

A big number of distribution channels

To reach a bigger audience you can use a myriad of content distribution channels: Facebook, LinkedIn, Quora, Medium, Reddit, etc. All of them are free and available for whatever experience in content creation you have. Moreover, using these channels you can have instant feedback from readers to get some insights or improve your skills in content creation.

Lead generation

Content syndication allows you to build the whole lead generation strategy. When prospects fill in their details on other services and websites, you can get more information about your audience and use it later to convert them into your customers. Ensure that you have given enough context and information about your brand and product as the newly obtained reader can be not familiar with your service.

Proof authority

Content syndication is a perfect tool to demonstrate your authority in the industry and become a kind of thought leader. If you find relevant content syndication partners you will be considered a real authority in the sphere you operate. But the main task is to provide correct information and give your audience answers to their issues.

How to Syndicate Content Effectively

Content syndication is surely one of the most effective ways to engage your audience and make your content more popular. But it is still important you do everything correctly.

Create high-quality relevant content

Before you publish your content the best practice is to pay attention at the following aspects:

• quality
• relevance
• depth
• authority

It is highly important to figure out the requirement of the platform you are going to publish on. For example, various groups on the Medium platform can have different requirements regarding structure, style, and other aspects of created content.

Find the best platforms with good reputations

Partnering with larger platforms or industry leads will help to improve your brand reputation and develop your authority. Before choosing a platform, make research about its audience, publications, and its style. Knowing how to write will increase your chances of being published.

Track your content performance and constantly improve

Content analysis is a crucial aspect of content syndication strategy. To generate high-quality leads it is important to estimate and optimize your content. Pay attention to engagement rate and conversion. The purpose of any content syndication campaign should be to assess and enhance outcomes by refining your approach regularly.

Final Thoughts

Content marketing is a multifaceted and versatile sphere. It can include so many subtleties and details that it can take you years to master them. So does content syndication. Why don’t you hire a team of specialists that have already learned this sphere inside out? Grrrow.me is the exact company that can help you with solving various marketing issues and delegates them to specialists.

Contact us and we’ll help you to build a brand image, increase backlinks, and create a network with industry experts. Regardless of your business size, we’ll find all the necessary tools to boost your company and income.

Create local and global marketing strategies with Grrrow.me!

Effective marketing and content creation have become closely interconnected. Sufficient content marketing has become the best way to maintain a stable connection with the audience with massive benefits for the company’s reputation and credibility.

Content marketing is defined by the Content Marketing Institute as “a strategic approach focused on creating and distributing valuable, relevant, and consistent content”. This is the best way to describe what kind of content should be made to attract and retain any audience regardless of the industry in which your company is involved.

Factors of Good Content Marketing

Content marketing has become an integral part of any marketing strategy. This caused more and more content generated. Brands have to become more inventive to reach their target audience. Here are some factors important for companies to have an effective content marketing strategy.

Make your content valuable for users

The best practice in creating content is to make it valuable for your audience. All the blog posts, articles, white papers, videos, and podcasts should be focused on external distribution, not on in-house use. The content should be informative and able to solve users’ issues. Comprehensive, consistent, and relevant content can build trust between your brand and customers. This way you can provide authority and become a thought leader in the industry.

Make blogging effective and regular

Content creation can have various forms, from blog posts to videos. But the most important that unifies all content options is regularity. Generally, blog posts are a highly effective tool to generate an audience. Providing relevant content, even on topics, not related to your business activity, can make you real authority. Making this approach regular can provide a closer connection with customers and make them your brand advocates.

Create use cases and reviews

Case studies and reviews are still one of the most effective ways to attract customers. Users are more likely to pay for your products or services if they see other success stories and examples of other users that have already paid for them. Customer experience and case studies can be offered in various formats: testimonials on websites, reviews, comparisons, or blog posts. Let your potential customers have a look at some expected experiences with your service.

Document your content strategy

Marketing strategies have become more tangible. They are no longer an ephemeral set of ideas and guesswork to improve sales and conversions. All these ideas are now documented and systematic. This can also cause some positive B2B effects, building trust not only within the audience but also within investors and partners. By documenting your content strategy you can easily demonstrate the results of short-term and long-term development.

Tips and Tricks for Creating Content

Good content marketing is entirely dependent on the content you publish. Here are some tips and tricks to make your content more attractive and engaging.

• Company inner workings and personal stories. This type of content can create a more personal feel and allows your potential customers to put faces with names.
• Hear your audience. The best way to keep in contact with your audience is to answer their questions and ask their opinion about your service and updates. This approach can give you many insights for blog posts and articles.
• Use graphics and images. Relevant media content can not only fill space on your page or post but bring some value to your reader. Offer some research results or infographics. Photos of the company’s daily routine can also be engaging.
• Create lists and comparisons. Readers are quietly interested in any content titled “Top of …” “Best …”, etc. You can easily integrate your own products into these lists and comparisons showing your competitive advantages among others.
• Describe your product with all its details. Your product or service can be a good resource for content ideas: from the description of functionality to service use cases, manuals, and testimonials.
• Stay current with your content. It is crucial to post up-to-date information. Especially when it comes to infographics and reports. This can prove your authority in the market and develop trust with your audience.
• Don’t ignore SEO and ASO. The main purpose of content creation is to be interesting not only to readers but also to search engines and algorithms. Find necessary keywords and develop good SEO and ASO strategies.

Final Thoughts

The ultimate purpose of a good content marketing strategy is to provide your audience with valuable content and build authority. Any of your content will hardly rank high immediately but it will be the best way to achieve long-term objectives.

Grrrow.me is a comprehensive agency that can solve all content marketing issues from creating ideas to finding the relevant channels for publishing. We are able to develop your content plan to achieve your financial goals.

Create for humans, optimize for search engines with Grrrow.me!

Creating high-quality relevant content sometimes can be a real challenge. Especially if you are involved in a highly competitive and fast-developing industry. The best practice is to combine two approaches.

The first one is to create long-term sustained content that will be able to engage the audience with minimal expenses and updates. It usually relates to some manuals or blog articles. The second one is to write topical and up-to-date content to react to the fast-changing circumstances.

Various businesses prioritize different approaches. In this article, we will discuss content ideas for different business spheres – from education to healthcare. Let’s go!

Healthcare and Beauty Services

Healthcare businesses are constantly evolving showing more and more online presence within the last few years. High ranking for search engines and popularity among customers is the primary purpose for any business and healthcare content strategy is not an exception.

But it is important to consider that the target audience in healthcare is patient who is looking for help on the web and this fact should be considered while planning content marketing strategy.

Blog posts on various health conditions

Creating a blog with articles on relevant topics is a good way to attract a new audience. The blog may contain various medical information, from basic health principles to specialized medical use cases with comments from qualified physicians. But it is important to remember that the writer is obliged to have expert knowledge in the sphere he is writing about because healthcare is not the sphere where you can neglect the author’s expertness.

Health assessments and FAQs

A good option to attract new visitors to the healthcare website is to offer some quick solutions to potential customers. They will be able to receive quick answers and professional opinions about their symptoms and understand the level of care needed. Such online assessments and pain quizzes are not replacements for actual medical care but they can serve as additional information to start communication with a physician in a hospital.

Customer testimonials

User reviews have always had a big effect on potential customer decision-making. New clients are more likely to choose your healthcare service if they have positive examples of other people that already used it. In healthcare, it’s impossible to “try before you buy” or to “return services” for a refund. So getting recommendations and third-party opinions is the next best way to feel confident about spending time and money on your service.

Finances and banking

Financial and banking spheres are considered to be difficult to compete in. This is also backed up by numerous restrictions and limitations for advertising financial services. Anyway, finding new clients that will be ready to share their funds or trust their savings is crucial for this business. So, let’s consider some ideas for content marketing that could help to engage relevant audiences and improve your marketing strategy.

Money-saving guides

This is not a secret that everybody wants to save money, from first-year students to transnational enterprises. That’s why any kind of blog post or analytics article on this topic will be a good way to drive visitors to your website. It is important to build trust and prove your authority within the niche. You can also integrate a savings calculator to bring some practical use to your content.

Industry statistics and news

Up-to-date statistics and quotes can be a solid magnet for potential customers. News and statistics from cryptocurrency exchanges are valued massively. You can offer some up-to-date information encouraging other resources to link to your site. This will give you a backlink boost that is highly appreciated by Google robots and search engines.

Review comparable products

Review and comparison of content is the ultimate trick to building content clusters that can attract visitors. People spend more and more time on the web analyzing financial and banking services. And you can help them. This win-win approach will bring confidence in your service to your audience. Just don’t forget to remain objective and transparent giving fair marks to all comparable products.

Construction and engineering

Reviews of completed projects

While searching for the exact design or plan, visitors cope with a myriad of resources, videos, photos, and articles. With this type of content, you can show your visitors the high-quality work you deliver. Before-during-after content is widely popular even among those who are not familiar with the sphere. You can disclose some stories about issues that you have faced highlighting the professionalism of your team in overcoming those difficulties. This can be supported by photos and reports to present the final result.

Industry news and insights

The construction and engineering industry is a vast sphere including stages from planning and design to choosing technologies to realize all the ideas. And every day, tons of related news happen. You can create any type of content from popular trends like “How to organize your working space” to “How to find a qualified builders team”. Bring insights to potential visitors and you can become an authority in the industry.

Behind the scenes and unusual angles

Making your content more personal will lead to better trust in your business. Users are always interested in different insides and internal processes before having a final result. People appreciate it when they know who they are dealing with, watching behind the scenes where they can learn more about your equipment, or different tips and tricks during the process.

Education and studying

There is an opinion that content marketers are the best teachers. It can be easily explained. In creating effective content marketing, the main purpose of a specialist is to inform and educate consumers. The advantage of educational content is that it can touch upon any topic in the world: from mathematics and chemistry to biology and psychology research.

Researches and instructional materials

Educational content can relate to various life aspects. But the main task is to understand your audience and to realize the way of communicating with it. Research reports are kind of serious content that will have practical value for students and pupils. It is important to become an authority in the sphere to make visitors trust you.

Personal stories of former students

This kind of educational content can have entertaining nature but is still useful. Students are always building plans for the future and planning their further steps. Stories and use cases of graduates will help them to figure out what they want to master and what life aspect they want to devote their life.

Field trips stories

Very often the only thing students dream about is to leave the school building and visit some other places they have never been to. Classroom-based history lessons don’t have the same effect as outside excursions. That’s why this is the best way to engage the younger students to visit your site is to encourage field trips telling remarkable stories and enthralling biographies of famous people.

Software developing

Building a marketing campaign in a software company without content planning is impossible. If done correctly, content marketing can bring your business a large number of leads and potential customers whatever product or service you offer. Consistent content can drive both organic traffic and build authority and confidence in the sphere.

Lists, graphs, and statistics

Blog posts offering different kinds of analytical content can have a great impact on search engines. This brings us to the importance of a well-designed SEO strategy. You can learn more about this crucial aspect here.

Case studies

Providing social proof is stil the best way to attract customers. High-quality case studies will answer the reader’s question “Should I invest in this service” or “Should I download this app”. Users are more likely to make a step forward if they see the results of this step. Even if it was made by others.

Guides and manuals

Regardless of the difficulty of your product, users will not stop asking questions about it. Guides and manuals are the best way to answer them. Step-by-step instructions on various topics even those not related to your product will generate a large amount of traffic and bring more users ready to try your product or service.

Final Thoughts

Every business has interesting stories to tell. Moreover, those stories don’t have to be business related. The main thing is to realize who is your audience, what kind of information they need, and in what form it should be presented. Don’t ignore the feedback as well. You can get priceless insights from the comments and opinions of your users. And we at Grrrow.me are ready to help you with this!

Hire qualified content marketing specialists to find the best content ideas for your business!

Whatever business you take, regardless of its specifics and scale, content marketing will be a vital part of its marketing strategy. From small startups to large enterprises, content marketing agencies and in-house teams are engaged to solve a single issue – increase brand awareness and revenue.

The main purpose of content marketing is to prove your product or service authority to search engines, audiences, and prospective partners. Let’s figure out the process and challenges that can be solved with this type of marketing.

Why Startups Focus On Content Marketing

After creating a solid product the main task for a startup is to make the world know about it. The terms usually depend on investments and efforts made. One of the most cost-efficient and long-term means is building an organic content marketing strategy.

An effective content marketing plan can solve many issues that may arise in a new project:

• Developing brand awareness of product or service
• Attracting potential customers and generating leads
• Building trust between users and the company

This content marketing plan provides the creation of relevant and consistent organic content. It can have various forms, from blog posts, manuals, and landing pages to videos and podcasts. Any content within this approach can have a long-term impact. If it is regularly updated and maintained it can bring tons of traffic for years. Paid advertising can also be an excellent way to find your audience with a significant short-term impact. In a perfect content marketing world, these two approaches should live in synergy.

Content marketing is cost-effective

In managing young startups, limited resources often become a stumbling block for further development and growth. With this concern in mind, the marketing team tries to find the most cost-effective way to develop brand awareness and attract potential customers.
High-quality and consistent content is the best way for this.

Content marketing for startups requires fewer funds invested. It will not take all money in the world to hire a skilled and experienced content marketing team. Sure, at some point you will have an idea to manage content on your own. But without a professional attitude and specific content marketing-oriented knowledge, this will not be successful. Since content marketing for startups is very flexible, services that will fit your budget can be easily found.

Maximizing the brand presence

Brand awareness is the first aspect to pay attention to while planning a marketing campaign. No matter how good the service is, if potential customers don’t know about it, it costs nothing.

The important thing is to get known to the audience. But it is more important to stay afloat and remain in contact with customers. By strengthening relationships with a customer you bring up a loyal community that can become your brand advocate. Word of mouth still remains the best way to popularize a product.

Attracting and retaining customers

Maximizing brand awareness leads to generating more traffic to the website and further growth of the audience. By making content relevant and providing real value you will attract users. Manuals and use cases will solve netizens’ issues proving the authority and expertise of the brand.

But it is important to remember that there is little sense in attracting customers if you can’t retain them. The common truth of marketing is that acquisition of a client costs more than his retention. That is the cornerstone of Return-On-Investment. Content marketing allows to hold this delicate balance and improve the general profitability of the project.

How to Develop a Content Marketing Strategy for Startup

As with any project or campaign, content marketing strategy requires detailed research. Let’s have a look at those aspects of research that have a decisive meaning in the plan.

Persona research

For you, as a marketer, it is necessary to figure out your target audience. Identifying who your content is aimed at will help to set a pool of topics and keywords that should be covered in your writing. Here are some of those characteristics that can be crucial in the research.

• Demographics. To determine the type of content that will be helpful, it is necessary to figure out the age, gender, location, and job of your potential customer.
• Psychographics. Information about the hobbies, interests, and habits of potential users will let you choose the topics to write about.
• Type of Content They Prefer. Details about the type of preferred content will help to find a suitable approach, structuring information most properly.
• Pain Points. To be useful and bring value it is important to learn the pain points of your customer to find the specter of solutions to offer.

Industry research

You can’t run the race for the audience alone. Even if you’ve created the best startup service or product you will compete with other brands in the same sphere. Research of the market will help to find relevant keywords and trends to focus on in content creation. It is necessary to understand which approaches work well in this sphere and which don’t. With a responsible attitude and specialized knowledge, a marketing team can find the weak places of your competitors and make relevant content that will differentiate your product.

SEO research

Covering the topic of why search engine optimization is important we would like to emphasize that in overall content marketing strategy SEO research takes the leading position. Making your content readable for people is a big challenge. But a bigger challenge is to make your content visible to search engines and take top positions in search queries. This is a big deal to analyze all those keywords, link building, and traffic generating.

Final Thoughts

Large companies hire full-time content marketing teams to develop and manage their content campaign. But small startups can’t afford this. Young projects just can’t direct many resources to the whole content team. That’s why the best practice is to find a reliable content marketing agency that will provide complete consultation and help you to form and organize your content plan and manage all those SEO activities.

This challenge can be delegated to our talented Grrrow.me marketing team. It will give you more positive results and a bigger impact than managing it all on your own or spending years training an in-house team.

If you are a startup, content marketing is the crucial growth channel for your project. It is relatively inexpensive and has long-term benefits that will have a positive impact on any further marketing activities and digital efforts.

Delegate your content marketing to qualified specialists at Grrrow.me!

Due to the deeper involvement of businesses in digital marketing, content marketing plans evolved into formal documents without which it is impossible to build a strategy. According to Semrush research, 78% of successful content marketing campaigns were based on a documented content marketing strategy in 2021. The types of content created within these campaigns could differ depending on the industries. But the main aspect that unites all of them is still the quality.

No matter what type of content you create to generate leads or engage the audience it is important to make it relevant. Consuming behaviors of this audience have formed some trends that lead companies in their content strategies.

Marketers today are more likely to increase their budget for creating high-quality digital content: blog posts, videos, images, infographics, podcasts, etc. In this article, we are going to figure out what digital content is in general, what types it can be, and what types of content are widely used by major businesses in their marketing plans.

What Is Digital Content

Any kind of media used to engage visitors or generate interest in your product or service can be considered digital content. Relevancy and consistency are the musts for any kind of it. Digital content has to bring value to any user of your service or visitor of your website. To make content useful it has to solve at least one of the following four challenges:

Any type of content can work differently with various individuals. It’s all about the human being. Some people are more decisive, others rely more on impressions and emotions. The best practice is to combine all these approaches to maximize the outcome. Let’s consider the main types of digital content to analyze where and when each can be useful.

Types of Digital Content

Content marketing is the best tool for better interacting with the audience. With a wise and considered approach, you can use various types of digital content to bring brand awareness, product credibility, and, finally, revenue. The following types of content can be used for various purposes and bring different values.

Digital documents

Digital documents can be not the most popular type of digital content but their role and value are hard to overrate. According to the research, both sales and marketing departments are employing documentation tools most often, with 62 percent and 57 percent, respectively.
Here are examples of digital documents:

• White papers.
• eBooks.
• One-pagers.
• Reports.
• Guides.
• Press releases.

Digital documents are usually distributed in portable document format better known as “PDF”. They may contain a combination of text, images, logos, etc. They can be easily printed or e-signed. Marketers can use these types of digital documents as closed assets to generate leads. When someone wants access to these digital resources they will need to provide an email address in exchange for them.

Web content

Though PDFs are distributed mostly online, they are not so convenient to share or update. There are other types of digital content that can combine text and static or motion media, but be available and shareable by the link:

• Landing pages.
• Product pages.
• Blog posts.
• Online publications.
• Product reviews.

This type of digital content is more likely to be shown in search results and search engines and Google algorithms highly evaluate it. People can easily find any web content and developers or marketers can timely update it if necessary. One-click sharing is also a great benefit of this type of digital content. You don’t need to save a PDF file on your device to share some information.

Visual media content

Static images and motion graphics are crucial in any content marketing strategy. This type of digital content has to attract the website visitor at first sight and become a strong communication tool. Web-based or standalone media content brings massive value to those who learn by seeing. It is helpful because it shows, rather than tells.

Combined with any kind of text content, media can have the form of infographics. This hybrid type helps you convey a message more clearly and shortly. With effective data presentation, you can quickly share information with your audience in a clever and eye-catching manner. According to HubSpot Blog Research, 45% of marketers are already using infographics while 38% of them plan to leverage it for the first time in 2022. Types of static images and graphics often used in content marketing include:

• Digital illustrations and photos.
• Banners.
• Static and animated Infographics.
• Videos.
• Reels and Stories.
• GIFs
• Screencasts.

Final Words About Types Of Digital Content

The world of digital content is not limited to the types mentioned above. Podcasts, Live Chats, or lections can also be an important part of content marketing strategy. The beauty of content marketing is that you can implement any approach that suits your industry and guarantee revenue and business scale.

Grrrow.me is a kind of agency that can help you with this. Our team is skillful and experienced enough to manage various types of digital content and apply the most effective techniques depending on your business goals and objectives. Contact us to get a comprehensive consultation and we will not let you down!

Engage qualified specialists to develop your brand awareness with any type of digital content!